Industry
Multidisciplinary Design
Client
Ancora Telecomunicaciones / Madrid, España
Áncora Telecomunicaciones: Digital Transformation & Brand Identity
From 'unusable' to 'unforgettable'. How I turned a telecommunications brand into a visual experience.
Áncora required a radical transformation. Building from an inefficient visual foundation, I led a comprehensive 360° rebrand. The project redefined the brand from its core DNA—including the brand kit, dossiers, and catalogs—to its digital presence, culminating in a functional and contemporary website that reflects its renewed authority in Spain’s telecommunications sector.
